Intelligent Infrastructure from the Future – New Website for Lillyneir

Understanding the technology and operations – a strategic shift in focus

One of the most important points of the project was when we consciously shifted the focus of the strategy workshop. Instead of focusing on understanding the market – as would be the case with an average project – the meeting focused on gaining a deeper understanding of the client’s technology and project operations, so that we could present them on the website in a compelling and structured way. The company’s technical director and co-owner also participated in the workshop, helping us translate complex technical processes into something that could be communicated clearly and understandably.

We adapted our approach to the client’s busy, strategically minded working style, using structured, concise summaries and weekly status meetings. We also took the multi-stakeholder approval process into account when planning the project timeline.

Presenting complex technology clearly to international decision-makers

International decision-makers and professional partners often have very little time, so the website needed to build trust quickly, demonstrate the company’s professional standing, and make it clear what problems it can solve.

That is why the interface is clean, consistent, and easy to follow. A unified visual language brings together photographs and videos from different sources, while the services are presented in a structured, easy-to-follow sequence. The service blocks alternate between starting from the left and the right side, keeping longer content dynamic while helping visitors follow the logic of the page more easily.

Complex topics are not presented to the reader all at once. In the interactive 2×2 information blocks, only one topic opens at a time: visitors can choose which solution they are interested in, while the overall page remains easy to navigate. Short, slow-motion background videos help show the technology in action without distracting attention from the main message.

The company’s size and experience are presented through easy-to-scan cards in the “About / By the numbers” section, allowing key figures to be absorbed at a glance.

The design is therefore not a visual element for its own sake, but a tool that supports business development: it helps the right partner quickly understand Lillyneir’s value and confidently initiate contact.

For the copywriting, we chose a confident yet practical tone suited to an international B2B audience. Rather than presenting complex engineering expertise as technical jargon, we communicated it through business outcomes: for example, how traffic safety can be improved, how energy consumption can be reduced, or when an investment can pay off.

A fast first impression: the express one-pager

While the full website was being developed, we also needed a quick landing page for an upcoming event. Based on the concept and copy provided by Meraki Marketing Kft., we created the Framer-based one-pager within a short deadline. This meant that Lillyneir already had a professional digital presence they could confidently use before the full website was delivered.

A four-language, independently manageable platform

When building the full website, we also had to accommodate the different requirements of four languages – Hungarian, English, Arabic, and Chinese. The Arabic version requires a right-to-left interface and a different character set, so the language versions were not created simply as translations, but as systems adapted to the appropriate reading and usage logic.

The website is WordPress-based, allowing the Lillyneir team to manage dynamic content without developer assistance: they can upload or update blog posts, career opportunities, and case studies. Thanks to the administration training, the interface has become a tool for everyday communication rather than a difficult-to-maintain, static company presentation.

3D animations – making the technology visible

Consultant István Papp articulated one of the biggest challenges precisely during the very first meeting:

“I’ll be honest with you. When you say transport informatics, for most people it sounds like something mystical, utopian… so it would be really great to have videos or animations on the website, so that we’re not just showing static images.”

Although 3D animation is not part of our service offering, we were able to address this need within the existing collaboration by involving an external specialist. We managed the entire process, from storyboard coordination to embedding the finished materials into the website, so Lillyneir did not have to find a new partner or coordinate the production separately. The five animations, each approximately half a minute long, make processes tangible that a static image would not be able to explain. The finished materials were also uploaded to YouTube and embedded directly into the website, helping visitors understand the technology. In the words of Balázs, the project manager: the animations are “little pieces of the website’s soul.”