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Your customers go through these phases with your brand. With each step, they are getting closer to knowing and engaging with your service.
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We understand your business & speak to your clients; we distill the essence of the value you provide.
We create a plan to communicate your value in the most attractive & informative ways. We understand that different personas are receptive to different kinds of input.
Nothing great comes out of thin air. First, we expand the range of possibilities by brainstorming without judgement. We do our research and identify best practices within your industry.
We rationalize by thinking critically and filtering based on strategy. We rely on our experience of 5 years and 50+ projects to come up with an ideal solution.
We deliver a solution that boosts your existing sales process and that you will be able to apply to all your existing & new sales materials and channels.
We test the results to make sure our strategy is on point. We make the necessary changes, then keep on measuring and improving.
The first step in understanding the world around us, with the tools we have (including vision, touch, taste, smell, hearing)
The logical aspect of engagement, influenced for example by data and structure.
The deeper, irrational aspect of engagement, influenced for example by visual impressions and social proof.
The deepest level of engagement. A sense of belonging, induced by building a real relationship.
The elements that define your brand. Goals, purpose, values, personality, target audience, and positioning.
The way the people in your company work together in order to fulfill the purpose.
The perceivable aspects of your brand. Its visual presentation and its tone of voice.
The services and experiences your company provides. This is where the competitive advantage comes from.
The gut feeling your clients have about your company, combining all rational and emotional experiences.
The elements that define your brand, including goals, purpose, values, personality, target audience and positioning.
The way the people in your company work together in order to fulfill the purpose.
The perceivable aspects of your brand: its visual presentation and its tone of voice.
The services and experiences your company provides. This is where competitive advantage comes from.
The gut feeling your clients have about your company, combining all rational and emotional experiences.
Let’s have a conversation and see how we can help boost your brand.
Sounds interesting; let’s chat!
Owner, strategist
