We get it. We’ve been through the same thing.

We started out as a classic design studio in 2018, doing brand identity & web design, mostly for local restaurants. We were pretty good at it (according to our clients).
Then, in 2020, the pandemic kicked in and reached us later that year. That was a refreshing slap in the face of reality. Most of our clients shut down, and we had no way of acquiring new ones.

We were accustomed to working based on referrals. That was a comfortable but lazy and risky system, and we had to deal with the consequences.
We needed to branch out into new industries. We knew we could do the work, but our clients didn't know until we started. And as they had no knowledge of our capabilities, they didn't want to work with us. It's kind of a catch-22 situation.
So, we tried everything we could think of. Social media ads. Google ads. Landing pages. Email marketing. We even created a video of our workflow. And networking! There is a whole lot of networking.

Some of our endeavors worked better than the rest. But we didn’t know what was effective or why. Part of your marketing budget goes to waste; you just don’t know which part. (As the old saying goes.)
‍It seemed like people just didn’t get what we were offering them. 
Then we tried something crazy. We looked at our best customers to get a grasp of their motivations and pain points, then designed a way of communicating that would attract them and intrigue them.

And, amazingly enough, it worked. We finally understood that we had been trying to sell our service to the wrong audience—or, rather, to sell the wrong service to the right audience.
If you’re still reading this, chances are you’re a member of our target audience. You probably don’t want to buy fancy designs. In order for your customers to better understand the awesome service you can provide, you need a better website. That way, they’ll pick up the phone or come to your store.
How we do it doesn’t matter to you all that much. At least not at this point. You just want to know if we can do it, the price, and, more importantly, how much of your time it requires.

Does any of this sound familiar? Does it seem like your audience just doesn’t get what a great service you’re offering them?

We are working on understanding your problem and finding the best solution for you.