We get it. We’ve been through the same thing.

We started out as a classic design studio in 2018, doing brand identity & web design, mostly for local restaurants. We were pretty good at it (according to our clients).
Then the pandemic hit in 2020, and reached us later that year. That was a refreshing slap in the face from reality. Most of our clients shut down, and we had no way of acquiring new ones.

We were accustomed to working based on referrals. That was a comfortable, yet lazy and risky system we relied on - and we had to deal with the consequences.
We needed to branch out into new industries. We knew we could do the work, but our clients had no way of knowing that before they started working with us. And they wouldn’t work with us, because they didn’t know us. Kind of a Catch-22 situation.
So, we did everything we could think of. Social media ads. Google ads. Landing pages. Email marketing. We even created a video of our workflow. And of course, networking. A whole lot of networking.

Some of it worked better than the rest. The problem was, we didn’t know which was effective, and why. (You know the old saying: most of your marketing budget goes to waste, the only problem is, you don’t know which part.)
It seemed like people just didn’t get what we were offering them.
Then we tried something crazy: the same thing we do for our clients. We looked at our best customers with a lot of empathy, to understand their motivations and pain points, and to design a way of communication that would attract them and intrigue them.

And amazingly enough, it worked. We finally understood we were trying to sell our service to the wrong audience. Or, rather, to sell the wrong service to the right audience.
If you’re still reading this, chances are you’re a member of our target audience. You probably don’t want to buy fancy design. You need a better website, so your customers better understand what an awesome service you can provide them, so they’ll pick up the phone or come to your store.
How we do it doesn’t matter to you all that much. At least not at this point. You just want to know if we can do it, how much it’ll cost you, and more importantly, how much of your time it will require.

Any of this sounds familiar? Does it seem like your audience just doesn’t get what a great service you’re offering them?

We are working on understanding your problem having the best solution for you.