When we first met the managing director of S-K Szer, it quickly became clear that their old website had become a source of daily frustration. It was difficult to update, confusing to navigate, and no longer represented the professionalism the company demonstrates in its everyday work. The goal was straightforward: create a website that the team would be genuinely proud to show clients — fast, structured, easy to use, and flexible enough to manage without calling a developer for every small change.
The owner of S-K Szer had every reason to be cautious. Just a year earlier, they had started a collaboration with another web development agency, which fell apart within two weeks due to complete chaos.
Knowing this, we began by laying a solid foundation. During our first meeting, we focused on the essentials — how they like to work, what pace suits them, how much time they can dedicate, and what would make them feel safe and in control.
Trust didn’t appear overnight, but that’s okay. Early in the project, the client even asked to reduce the advance payment — preferring to pay later, once they could see real progress. Two weeks before completion, they voluntarily transferred the remaining amount, saying: “It’s rare that I feel everything will turn out right — but this time, I do.”
We divided the project into three key phases: setting direction – designing the look – development. In the first phase, we mapped out what the site truly needed to do. No unnecessary features — just what helps visitors make decisions: clear service descriptions, simple contact options, and a well-structured About Us page.
The second phase focused on visual direction. Since S-K Szer operates in the industrial sector, it was essential to keep the design professional and robust rather than decorative — but still modern and distinctive. We paired a black-and-chrome base with the company’s signature vivid green, giving the site a sharp, innovative, and precise feel.
Finally came development, built on WordPress. We designed a system that allows the client to add new subpages or edit content without any developer assistance. The result is not only aesthetic but also practical — a website that works as well as it looks.
At first, the client imagined using generic stock photos. But our creative team encouraged them to showcase their real people and real work instead. They agreed — and proudly featured their own team throughout the site. The About Us page even tells the story of how the company began and why quality has always been their top priority.
For the hero section (the very first thing visitors see on the homepage), we wanted something unique. We started with an AI-generated image, but to make the scene feel alive, we turned it into a short video: a feather gently landing on a steel ring, followed by the slogan “Heavy industry, made light.”
This subtle yet powerful animation became a client favorite — and visitors noticed too, often mentioning that it instantly caught their attention. It’s a perfect example of how AI can save time and budget while still producing something original and deeply symbolic.
On the old site, information was hard to find. Visitors left quickly, frustrated by the lack of clarity, and every small update required a developer — wasting time and money. The new website is fast, logical, and fully self-managed. Now, the S-K Szer team can easily update content, upload new references, or adjust contact forms — even on a regular weekday, without any external help.
Andrea Selyben
The new visual identity modernizes the brand while preserving its industrial roots. The black–chrome color palette communicates stability and reliability, while the vivid green adds freshness and energy. Typography is clean and legible, and the imagery focuses on real projects — no artificial or exaggerated visuals.
The new site is logically built and easy to navigate. Visitors can reach any key information within just a few clicks. This clarity simplifies customer service, streamlines sales processes, and increases conversions — simply because more people stay on the site.
The WordPress-based system allows the S-K Szer team to manage their website independently — adding new projects, updating content, or expanding the site whenever needed.
What once took days can now be done in a coffee break. It’s not only faster and easier but also more cost-effective — there’s no need to pay for minor updates anymore.
The website was built to be fully responsive, performing smoothly on every device. Menus and buttons work seamlessly on mobile, images load quickly, and all information remains easy to access on both desktop and smartphone. It might sound obvious today, but it’s still surprisingly rare to see such flawless functionality on corporate websites.
The new website didn’t just modernize S-K Szer’s online presence — it also saved the company time and money. It’s intuitive, easy to manage, and designed around how real users search and decide. Visitors now find exactly what they’re looking for — and the company finally has a digital home that reflects who they are.
At TASNADI, professional growth, expertise, and attention to detail are core values. We never settle for average — every project is not only about the exceptional end result, but about creating a legendary client experience throughout the process.
Let’s have a conversation and see how we can help boost your brand.
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Owner, strategist
