Digishark

The founders realized that many Hungarian companies have fundamentally old-school, offline operations, which prevents them from reaching their true potential. The disease merely emphasized an issue that was present even before the pandemic hit. Many businesses are founded by professionals, not managers, who, with time, get stuck in day-to-day operations and lose sight of why they decided to create their business in the first place.

Digishark offers off-the-shelf solutions to digitize lead generation, sales, and operations, taking a holistic approach instead of separately trying to tackle these important business functions. In doing so, they are able to offer great value to their clients and deliver results in a relatively short timeframe. They were in need of a brand strategy, an identity system, and a website that would be appropriate for their message.

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In a time of uncertainty, you have to pivot and adapt to the new circumstances. Whatever you do, it's crucial to always keep moving forward; otherwise, you will sink to the depths of the ocean, just like the shark. This is the core message of Digishark and the inspiration behind its brand name.

To create an appropriate identity system, we needed something that would communicate their core values: easily accessible, mass-customized, great value, yet professional. We also wanted to implement the shark theme without being overly direct and risking creating something corny.

After exploring many options, we opted for a simple logotype with an indication of a shark's fin embedded in the letter "k.". We used this fin throughout the Identity System, as well as other subtle reminders that a shark is lurking nearby, such as shark bites.

For the website, we designed a sales-focused homepage with clear, to-the-point messaging and supporting visuals. We added a few secondary sub-pages, stashed behind a hidden navigation, for those looking for more in-depth information.