Both founders of Education Europe Group had roots in the education sector. During the course of their careers, they realized there was a need for a provider of education opportunities abroad, one that not only curated great opportunities but guided their clients through the experience, making sure they got the most out of their invested time without the hassle of organizing everything from scratch. The idea for the Education Europe Group was born.
The two founders of EEG, Gabi and Haoxin, approached us with a very specific vision: they wanted to provide students all over the world, mainly focused on South America and China, with great education opportunities in Europe.
Their plan was to work with students directly as well as through local high schools, travel agencies, and other partner organizations.
We needed to create a brand that would be just as relevant in São Paulo as in Beijing and be able to speak to young students and professionals working in the industry alike.
In order to achieve this, we first had to define the purpose and values of EEG and identify the many different customer personas. As the range of personas was largely diverse, we realized the need to design a brand identity that would be versatile and dynamic.
It was also important to stand out within the overcrowded, fairly monotonous education-travel space to show that EEG was a different breed of education-related provider, one that would take care of their clients’ every need, from choosing the right experience through traveling and living abroad to the day they arrive safely back home.
We came up with a Brand Identity that is dynamic and easily adaptable to all situations and circumstances, is able to stand out from the crowd when needed, and able to blend in and conform to norms when necessary, all the while staying true to its core values.
We designed a full package of brand collateral, from business cards to social media creatives, for the brand to successfully start its journey to making education better, more enjoyable, and more effective.
Brand identity
Katalin Fodor
Lead designer
Oliver Tasnadi
Creative lead
Clarifying
Design
Implementation
Adobe Illustrator
Adobe Photoshop
Education
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