Our challenge was to grasp the essence of his idea and translate it into a digital platform. Through collaboration and continuous adjustments, we went from an elaborate concept to a minimalist design, which proved most desirable for the envisioned target audience.
This was our first project in the fashion industry, so it was definitely a new and exciting challenge. We needed to dig deep and explore this territory, focusing especially on brands targeting young consumers.
It was also our job to help our client express himself by translating his vision into tangible communication tools.
We also had to assess his current needs, anticipate his future needs, and match them to the right technologies upon which to build the website.
We began with formulating a strategy. To accomplish this, we conducted extensive research to familiarize ourselves with the specifics of the fashion industry. Next, we created a detailed comparison of the technologies we deemed eligible.
After presenting these to the client, he was able to make well-informed decisions.
Once we had the strategy laid out, we began planning the information architecture and stylescapes. The client was involved every step of the way, giving us valuable feedback to work with. This method allows us to waste as few resources as possible while ensuring a satisfactory outcome.
When we agreed on the content and style, we designed the wireframes and finally dressed them up to create a prototype.
We used the prototype to test the website and made some necessary adjustments. Once everything seemed on point, we developed the live website.
Thanks to our collaborative process, we were able to help the client understand what was truly needed and what was perhaps superfluous. The designs started out quite heavy with complementary visual elements, but by the time we finished them, only the essentials remained.
By working closely together, always referring to the strategy when in doubt, and testing with the target audience, we were able to build a site that truly resonates with the aspired customers.
Our client was also very satisfied with the outcome.
Brand identity
Web design
Development
Katalin Fodor
Lead designer
Márk Tasnádi
Developer
Oliver Tasnadi
Creative lead
Clarifying
Design
Implementation
Adobe Illustrator
Adobe Photoshop
Adobe XD
Custom development
Consumer goods and services
Let’s have a conversation and see how we can help boost your brand.
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Owner, strategist
