Brand identity
Katalin Fodor
Lead designer
Oliver Tasnadi
Creative lead
Clarifying
Design
Implementation
Adobe Illustrator
Adobe Photoshop
Consumer goods and services
Het Fietshuys is a bicycle dealer and service center in the suburban Amstelveen, Netherlands. Two friends founded the shop with the goal of providing their customers with the very best experience.
They asked us to help with building brand awareness in their community. We dug deep to identify their core values and designed a campaign that would communicate these both online and offline, from social to OOH ads.
Amstelveen is a relatively small town near Amsterdam in the Netherlands. This is the place where Het fietshuys sell and service bicycles in the local community.
The two founders insisted that their shop would specialize in providing their customers with the best possible experience.
Our challenge was to identify the core values that made Het Fietshuys a special place and help them communicate a powerful message, which would build brand awareness and ultimately attract new customers.
What makes Het Fietshuys unique? Their love for bikes and customer-first approach make Fietshuys unique. We wanted to design a campaign that would communicate this philosophy.
Originally, the campaign would appear on the sides of local buses. We conceived a multidimensional message:
Need a ride?
On the first, most literal level, it catches the attention of passengers waiting for the bus by asking a seemingly obvious question—as in, if you need a ride, get on the bus.
On the second level, it encourages passengers to think about alternatives: if you need a ride, consider a bike or other vehicle.
On a third, deeper level, it communicates Het Fietshuys’ status as the “helping hand” you need when it comes to bikes.
We wrote several supporting messages to add some depth to this simple yet powerful question.
These customer-focused paragraphs explain Het Fietshuys' mission, which adds to the story of the brand.
For example:
Need a ride? We'll lend you a bike while we take care of yours.
Sometimes your bike needs some love and attention. This is what we do best. But don't worry; while you're apart, we'll lend you a replacement so you can keep moving. Of course, it's not the same, but it'll keep you from using the bus.
The messaging resonated with the owners, and they were so enthusiastic that we decided to make this a full-blown, online and offline campaign.
We designed the visuals for the online ads and provided guidelines for the offline ones.
The campaign ran for 3 months in late 2020 and proved largely successful. Their brand recognition has, without a doubt, expanded in Amstelveen, as shown by a significant increase in their social media followers.
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