Brand identity
Web design
Development
Eszter Mogyorósi
UX designer
Katalin Fodor
Lead designer
Márk Tasnádi
Developer
Oliver Tasnadi
Creative lead
Clarifying
Design
Implementation
Adobe Illustrator
Adobe Photoshop
Figma
Webflow
Business services
Project & Team is a leading consultancy firm that offers agile transformation and digitalization services to Fortune 100 companies. Our collaboration aimed to establish a strong online presence that would effectively communicate the firm's expertise and experience while improving user experience for their clients.
When we first started working with Project & Team, the company's website didn't accurately reflect the firm's expertise, experience, and brand identity. The website was outdated, and the user experience wasn't aligned with the firm's target audience. Our challenge was to redesign the website, improve user experience, and establish a strong online presence.
Our first step was to define Project & Team's key attributes, target audience, and market environment. We held a workshop with the key people from the company to gain insight into their business and their clients' needs. We also conducted interviews with their clients to understand their pain points and what they love about Project & Team.
We started the design process by conducting desktop research to analyze competition and identify best practices in the industry. We then distilled our findings and developed user journeys for each persona. These user journeys helped us to design wireframes that would effectively communicate Project & Team's services and expertise to their clients.
Once we had the wireframes in place, we started the UI design process. We designed the website to be modern, clean, and professional, with a focus on user experience. We used a color scheme that reflected the firm's brand identity and added custom illustrations to highlight their services and expertise. We also incorporated interactive elements to improve user engagement and make the website more dynamic.
Once the design was approved, we developed the website using Webflow. Webflow allowed us to develop a fully responsive website that was easy to navigate and visually appealing. We also incorporated SEO best practices to improve the website's search engine visibility.
The improved user experience has resulted in a higher engagement rate and more time spent on the website. The new website accurately reflects Project & Team's expertise and experience, helping them to attract new clients and expand their business. The firm now has a strong online presence that aligns with their brand identity and effectively communicates their services to their target audience.
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