SKYU

Skyu's founders approached us with a unique challenge: they asked us to create a customer-centric brand that would break the mold of the old-fashioned air freight industry.They wanted to make the lives of logistics managers easier by offering them a complete air freight solution, regardless of the size of the company or the cargo to be transported.To this end, they envisioned the creation of an independent search platform where interested parties could quickly find the best solution for their specific needs from all providers after entering a few key details. They can then easily book and manage their delivery through the same platform.

The brand

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First, we had to clarify the positioning of the new brand. In a series of workshops, we created the buyer persona, defined the target market, identified competitors, defined the brand values and unique value proposition, and set the objectives."We believe we can change the current state of the industry and make life easier for our customers."Once we had the basics in place, we began thorough research to better understand the air freight market and current trends. We identified the visual characteristics of the leading brands, keeping in mind their similarities and unique features.Based on our findings, we started to experiment with visual styles.Working closely with our clients, we developed a visual identity that best reflects the brand message: unconventional, forward-thinking and professional - but also reliable and decisive.The delicate balance between new and old, familiar and brand new, was achieved by using a dramatic new use of widely used colors, modern layouts and fonts, and familiar, easily identifiable images.Finally, a verbal style was defined that, together with the visuals, conveyed immediacy and novelty to the target audience.Looking for the best air freight solution?

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The app

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The next step was to design the web application, the core of the service. This is how we brought the brand to life.First, we made a list of all the features that seemed useful, then we went through each one rigorously and selected the ones that were essential to achieve the desired result - remember, this is a startup, we had to keep a lean approach in mind.Once we had mapped out the functions, we put together an information architecture. The web application consisted of three main parts: the website with a user-friendly, step-by-step questionnaire on the front end; the user profiles and administrator accounts on the back end.After defining the above, we drew the low-fidelity wireframes, which were thoroughly reviewed and tested, and finally we cross-referenced it with the brand guidelines and prototyped it.The prototypes were then tested once more and, after fine-tuning the settings, development began.To ensure that the application would be truly viable for future use, we included some extra development time at the end of the process.Once the beta version was ready, we tested it on real users. Based on their feedback and the feedback from our client’s customers, we made some modifications: adding new features to the web app and fine-tuning existing ones.