SRG

The company SRG aims to enter foreign markets as a newcomer. For this, they need all the help they can get. Their online presence did not reflect the quality of their endeavors. Their website was somewhat outdated; the content was cluttered, opaque, and difficult to navigate. This is one of the reasons why SEO is a priority. Good SEO requires a lot of content, but this conflicts with the user experience. And most importantly, they didn't have a clear value proposition to justify why they were worth working with. From this starting point, we needed to create an identity and website that would support the web development company's international expansion. Of course, the website alone will not sell the service, but it should play an important supporting role in the sales process.

Clarify

Together with the international management team, we considered and documented the brand's key attributes, ideal customers, and market environment. This not only takes into account the corporate customers of the B2B company but also the personas (i.e., personality archetypes) within the companies we want to target, not to mention the challenges and goals the brand needs to reflect. We found that SRG's strength lies in providing integrated solutions for clients. They approach every project with a business mindset, design the digital product with the launch in mind, and support it with marketing execution.

Design

We first mapped the competition and then identified national and international best practices. We narrowed down our findings with the client and then started to design the new look based on them, always keeping in mind who we were talking to. We began by rethinking the identity; we minimally modified the logo to create a cleaner, more sophisticated impression. We complemented the colors with a bright yellow and changed the typography to match the new concept. We started the website design with the content. We aligned the materials received from the client with best practices and incorporated our own experiences. It was important to ensure that we explained all the services sufficiently while keeping the website clear. To achieve this, we applied the principle of "progressive disclosure," layering the information. After finalizing the content, we focused on the visual style to match the new look and feel. We complemented the clean look with playful, spatial illustrations, making the brand approachable and friendly.

Implement

As a web development company, SRG implemented the project themselves. We created a design system based on the atomic design principle, defining website elements from the smallest to the largest. This approach allows for the easy creation of individual pages using these pre-designed building blocks. We provided the design elements and the website prototype to the developers in Figma.