SRG

SRG wants to enter foreign markets as an unknown player. For this, they need all the help they can get.Their online presence did not reflect the quality of their company. Their website was somewhat outdated, the content was cluttered, opaque and difficult to navigate. One of the reasons for this is that SEO is a priority - this requires a lot of content, but this conflicts with the user experience. And most importantly, they didn't have a clear value proposition to justify to the visitor why they were worth working with.From this starting point, we needed to create an identity and website that would support the web development company's international expansion. Of course, the website alone will not sell the service, but it should play an important supporting role in the sales process.

Clarify

Together with the international management team, we considered and documented the brand's key attributes, ideal customers, and market environment.This not only takes into account the corporate customers of the B2B company, but also the personas (i.e. personality archetypes) within the companies we want to target; their challenges and goals the brand needs to reflect.We have found that SRG's strength lies in providing an integrated solution for their clients: they approach every project with a business mindset, and they design the digital product with the launch in mind, which is then supported by marketing execution.

Design

We first mapped the competition and then identified national and international best practices.We narrowed down our findings with the client and then started to design the new look based on them, always keeping in mind who we were talking to.We started by rethinking the identity: the logo was minimally modified to give a cleaner, more sophisticated impression. The colors were complemented with a bright yellow. The typography was changed to match the new concept.We started the design of the website with the content. We matched the material we received from the client with best practices and added our own experience. It was important that all the services were sufficiently explained, but that the website was still clear. To achieve this, we used the principle of "progressive disclosure", i.e. the information was layered.After the content we focused on visual style, based on the new look and feel. The clean look is complemented by playful, spatial illustrations, making the brand approachable and friendly.

Implement

Being a web development company, the implementation was carried out by SRG themselves. We created a design system that follows the atomic design principle. This means that the elements of a website are defined from smallest to largest, so that individual pages can be easily created from these pre-designed building blocks.The design elements were delivered to the developers in Figma together with the website prototype.