Brand identity
Web design
Development
Katalin Fodor
Lead designer
Márk Tasnádi
Developer
Oliver Tasnadi
Creative lead
Clarifying
Design
Implementation
Adobe Illustrator
Adobe Photoshop
Figma
Webflow
Consumer goods and services
After almost a decade of running a successful and much-appreciated business, the owner decided it was time to expand so that other communities would be able to enjoy the experience as well. She concluded that the best way to do so would be by creating a franchise.
Our challenge for this project was to identify what made the brand's atmosphere unique, develop a brand strategy for expansion, and create a scalable, well-defined, yet flexible brand identity.
Our work enabled the brand to expand beyond its single location and successfully open its first franchise location.
A mother, frustrated with the limited options for children’s haircuts, founded the hair salon. She had seen many great solutions while traveling across America, which she was determined to implement in her hometown of Budapest, Hungary. Thus, Tincses Sziget was born in 2008.
Over the past decade of running the business, the founder has always remained determined to provide the best possible experience for her customers—the children—and, of course, parents as well. Her ambition and personality shone through in every aspect of the hair salon, as she instinctively built a brand that became well-known and truly appreciated in the local community.
Scaling a business that is closely tied to its founder is always very risky. Will you be able to replicate the charm of the original shop? How will you keep the chain from losing its magic and becoming a commodity?
It was extremely important for us to make sure we understood every aspect of the founder and her brand before beginning to do anything. We decided it would be best if we visited the shop frequently and had many conversations with the founder and, of course, the customers.
Only after a month of observations and dozens of conversations did we feel comfortable with beginning to set up a brand strategy.
We defined the brand's purpose and positioning, identified its most valuable customers, and established its core values.
Next, we redesigned the brand identity. It was crucial for the brand to remain familiar while creating a more modern and scalable look and feel. We wanted to lay the ground rules for communication in a way that future franchisees would instantly be able to adopt them and make the brand their own.
At the same time, it was important to design the new brand for expansion, making sure it was flexible enough to serve a single location as well as a hundred.
With our help, the new brand was born, along with the first franchised shop. The new location reflected the founder's values not only in its appearance but also in how the business operated, how employees interacted with customers, and how employees conducted themselves.
We aimed to help more children and parents enjoy a unique experience, as originally intended. The new customers, the franchisee, and the founder confirmed that we achieved our goal.
This project was special to us, as we connected with the founder and her team on a personal level. We admire the work that has gone into creating such a respected business and feel privileged to be part of spreading it to a wider audience.
We are excited to work alongside Tincses Sziget to share joy with children and parents across Hungary.
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